Kylie Jenner’s Influence On Social Media
Celebrities influence on social media should not be underrated. This can be attributed to the number of followers they have on these platforms. A tweet by Kylie Jenner toward Snapchat, for example, caused losses worth billions of dollars in one month. A huge group of people liked her status whether the post was planned for or not. Below are some of the ways in which Kylie Jenner uses her marketing power.
Kylie uses her social media influence to promote products and the companies.Before Kylie posted her tweet, Snapchat was actually making billions of losses on that investors had not realised. Snapchat was losing billions in advance even before Jenner’s post only that the investors failed to notice. This can be accredited to how a large number of users were abandoning the platform to other competitive social media platform with the same concept. Therefore, her tweeting about it made people aware. This, therefore, serve as an indicator to social media companies to depend on celebrities and endorse them because of the play a significant role to their users. Hence bringing in a celebrity will bring more people.
Success in cosmetics is another way she uses her online marketing skills. According to the US Presort statistics, a large number of people turn to online researching of a particular brand of a product before using it. On the other hand, when it involves a celebrity to promote a certain brand, their fans and other people will develop trust toward that product and use it which will make it prosper. Hence Jenner’s make up trademark name achieved millions in a period of not more than two years. Therefore having celebrities like Kylie Jenner promoting a product will, in turn, bring more people who follow her to use that product. Her success in cosmetics can be attributed to the way she produced a few numbers of product for her initial cosmetics line.She also used her Forbes fame to her advantage because this motivated her in opening her cosmetics business.
As both a mother and a businesswoman, Kylie uses her skill s to show that women can achieve a lot also in the society.Since childhood, being a businesswoman seemed to be impossible and that these kind of women were incapable of raising a family.She Therefore uses her social media success to prove this stereotype wrong. Because Kylie Jenner is on the verge of becoming a mother, She, therefore, uses her cosmetics to come up with brands that mainly targets mothers. Though brands name plays a major role in relation to an external force or internal growth, Jenner’s follower base has not been affected and therefore making it an interesting thing even after the decision to focus on mothers. This has really contributed to a major cosmetics Boost as there are brands that are baby-inspired products for mothers.